DIGITAL AD SPECIFICATIONS FOR BEST LIFE
Digital files are required for ad submissions. Best Life accepts files in PDF/X-1a file format. We also support TIFF/IT-P1 and Postscript file formats. Native application files will not be accepted.
Media. MAC formatted CD-ROM or DVD. If transferring files electronically, contact the person listed below. Please label all media with issue date, agency name, contact name, phone number, advertiser, ad number, vendor.
Desktop File Formats. The PDF/X1a format is now being accepted for file submission. Attention must be paid to the proper creation of PDF/X1a files to ensure that they will reproduce correctly.
Desktop applications (InDesign or QuarkXPress) saved as PDF/X1a (distilled from PostScript). LaserWriter or AdobePS and the DDAPv3 PPD have to be used when saving the Postscript file. Only one ad per file. All high-resolution images and fonts must be included when the PDF/X1a file is saved. Only use Type 1 Fonts. No TrueType fonts or Font Substitutions. Images must be SWOP (CMYK or Grayscale) TIFF or EPS between 200 and 400 dpi. Total area density should not exceed SWOP 300% TAC. No RGB or JPEG images. Do not nest EPS file into other EPS files. Do not embed ICC Profiles within images. All required image trapping must be included in the file(s). Right Reading, Portrait Mode, 100% Size, No rotations. Standard Trim, bleed and center marks in all separations, 1/2" outside trim. (No marks included in the "live" image area). Although vector PDF files are preferred, raster PDF files (for example PDF2Go), will be accepted. The Line Work resolution for Raster PDF files must be 2400 dpi. The Continuous Tone resolution for Raster PDF files must be 300 dpi.
Type Reproduction. Fine lettering (thin lines, serifs) should be restricted to one (1) color. Reverse lettering: Dominant color should be used for shape of letters with subordinate colors spread slightly to reduce register problems. Surprinting: When type is surprinted, the background should be no heavier than 30% in any color, and no more than 90% in all four.
Proofing Requirements. Best Life requires 2 proofs conforming to SWOP (Specifications for Web Offset Publications) for each 4-color version. Digital proofs are accepted but they must be produced on a SWOP-certified proofing system. Digital proofs should be made from the same file that is being submitted for publication. When ad placement on the page is unusual, unique or otherwise a concern, a ruled-up proof must be submitted.
PRODUCTION CONTACT:
Nikolas Vartholomeos or Elaina Nan Fulgham,
Best Life,
733 Third Avenue, 10th floor
New York, N.Y. 10017,
phone:212 573-0534/0369,
fax: 212-573-9912/9913,
email:Nikolas.Vartholomeos@rodale.com,
elaina.fulgham@rodale.com
Shipping & Correspondence
Michelle Schmitt
Quad/Graphics Imaging
1900 West Sumner Street
Hartford, WI. 53027phone: 262-673-1550
fax: 262-673-1617
e-mail: Michelle.Schmitt@qg.com
