DIGITAL AD SPECIFICATIONS FOR HEARTLAND USA

FILE FORMATS The following formats are preferred and are prioritized.

Tiff-IT-P1 (Raster based.)

DCS2 (Raster based and can be pre-separated or composite.)

PDF (is Vector based - std. is composite but can be pre-separated.)
Call magazine prior to sending PDFX-1 or 2 Files.

• This file format is not a “Raster” file format, but a “Normalized” postscript. Procedures for QuarkXPress and Acrobat are available upon request.

EPS
(Encapsulated Postscript – can be Raster or Vector based.)

Postscript (is Vector based - send composite.)

All supplied files must have embedded fonts, graphics, and color information. Embedded traps are required for Raster based file formats or pre-separated vector file formats. Quad Graphics Saratoga Springs Prepress will apply the traps on Composite PS or Composite PDF file formats.

• Preferred Screen ruling is 133 lines per inch

MEDIA

• ISO9660 CD-ROM.

MEDIA LABELING REQUIREMENTS

• Publication name, issue date, agency name, agency phone number, contact person name and phone number, advertiser, vendor name, list of contents, file name/number and a printout of the directories on the disc.

PROOFS

• Supply a digital proof that has been created from, and matches both color & content of supplied digital file and is 100% in size. Supplier should provide ruled proof for position.
  
• Contract proofs must be calibrated to SWOP standard control guide.
  
• The following proofs are preferable:
  • Kodak Approval or CREO spectrum. Label color proofs to indicate proofing device used. For quality control, please include color bars created from digital data.
  • Other acceptable proofs: Matchprints, Top Sheets, Cromalins

Additional specifications for digital document construction can be supplied from Judy Williams, Quad Graphics, (518) 581-4203.

Additional fees will be charged to convert non-conforming files or if appropriate digital proofs are not received. These expenses will be billed to the advertiser as a non-discountable charge.