AD MATERIALS

Preferred File Format. Vendor prepared TIFF/IT-P1, CT/LW or raster-based DCS2 with a contract proof. If you are unable to provide this type of file contact your nearest pre-press house or the Quad/ARM Center at (866) 276-2368.

Please note: It is the policy of C magazine, not to accept any native application files such as Quark, Photoshop or Illustrator.

• Information should be supplied on a Macintosh formatted CD.
• Materials should include three files: final page (FP), continuous tone (CT) and line work (LW).
• CT file should comply with SWOP standards between 200 and
  400 dpi. LW and HC files are 2400 dpi.
• Total density should not exceed SWOP, which is 300%.
• All required trapping must be included in the file.
• Black text should be merged with the LW: right reading portrait mode only, 100% size, no rotations, standard trim and bleed marks in all separations.
• Use only postscript fonts.
• Truetype fonts are unacceptable.
• Avoid using Multiple Master fonts.
• Images for 4/C ads must be submitted as final, high-resolution,
  CMYK files.

All digital pages should include a printout of contents of each disk supplied as well as correct copy information for content and positioning.

Preferred Color Guidance. Please provide a Kodak Approval, CREO Spectrum or Iris digital proof for color guidance on press. The supplied color guidance must meet all SWOP specifications and must include a 6mm 5%, 25%, 50%, 75% and 100% CMYK patch strip for quality color. For online ad specifications go to www.quadarm.com/publisher_sites/c_magazine/main.asp

Contact the Production Manager, Tara Hobbs at (310) 393-3800 for more details or questions.

Shipping. All materials for Advertisements should be delivered to:

Quad/Imaging
Attn: Rebecca Michaud/ C Magazine
N63W23075 Main Street
Sussex, WI 53089
(414) 566-7135