MATERIAL GUIDELINES FOR INC.

File Formats

SWOP® standards apply

Preferred File Formats

TIFF/IT-P1 (FP, CT, LW, or FP, CT, HC)
PDFX-1A
Scitex Native (CT and LW)
Scitex.job (CT and NLW)
Scitex Handshake (CT and LW)
Resolution:

• LW files- 72 resolution (dots per mm)
• CT files- 12 resolution (dots per mm)
• Offset- 0, 0 offset preferred
• (The CT resolution should be equally divisible into the LW resolution)

Media

Mac/PC Formatted Options

100 Mb Zip
1.2 Gb Jaz
CD-Rom
DVD

Media Labeling Requirements

Agency Name
Contact Name and Phone Number
Ad Name and Number
Vendor Contact
Return Address

Proofs

Required Proofing
A hard copy proof at 100% size must be provided for each digital file. Proofs must be SWOP® certified. For a complete up-to date listing of SWOP® approved color proofs please visit: http://www.swop.org/certification/certmfg.asp. The proof should indicate the proofing product or system used, prepress supplier contacts, and information showing conformance to the manufacturer’s Application Data Sheet.

Color Bars
There should be a color bar on all analog or digital halftone proofs. Color bars should include a solid and 25%, 50%, and 75% tints of each process color; solid overprints and at least one gray balance patch (cyan = 50%, magenta & yellow = 39%). Two-color overprints at 25%, 50%, and 75% are also recommended. The color bar can be a manufacturer’s color control guide, a GCA/GATF Proof Comparator, or a GATF/SWOP Proofing Bar, or digital equivalence.

The color and quality of print reproduction may vary significantly if the above proofing guidelines are not met. Proofs that aren’t SWOP® compliant will be referenced for content only.

General Overall Guidelines

• Build pages to trim size and extend bleed beyond page edge.
• All elements must be placed at 100% of size.
• Use stylized fonts. Do not apply style attributes to basic fonts.
• Include all fonts, images/scans, logos/artwork.
• Do not nest EPS files in other EPS files.
• On 4/C Ads, Pantone colors must be in CMYK mode
• Font information should include manufacturer, font name and version.
• Four color solids should not exceed SWOP density of 300%.
• Solid Black knock-outs require a minimum % of CMY, at least .25C, .25M, .25Y, or background image will show through.
• Supply one composite LW and CT file per page.
• Black text should be merged with the LW file.
• Supply hard copy proofs that match each supplied digital file.
• Proofs must be provided at 100% of size.