MATERIAL SPECIFICATIONS FOR NATIONAL GEOGRAPHIC

Data Formats

• PDFX1a file (Version 1.3)

Files Instructions / Standard

• Line Screen: 150
• Overprint black text
• Single page image should be no more than trim plus bleed
• Image, scans & Pantone colors must be in CMYK mode
• Keep color bars, registration and crop marks outside of 4C bleed area.
• Four color solids should not exceed SWOP density of 340%

Media Labeling

• Issue date, advertiser name and ad number
• Agency name, contact and phone number
• Vendor name, contact and phone number
• Directory printout of disk contents

Proofing Requirements

• 2 proofs pulled from file supplied
• Adherence to SWOP standards
• inclusion of IT8 Target on proof(for free download go to: http://www.quadarm.com/publisher_sites/ngm/proofing.asp )
• Inclusion of 6mm 100%, 75%, 50%, 25%, 05% C,M,Y,K patches
• Name of proofing type included on proof

Note: A contract quality proof built to SWOP standards is required. By not providing a proof, the customer relinquishes National Geographic from all liability associated with the color quality of their printed ad.