AUDIENCE PROFILE FOR BUGLE

Bugle magazine reaches 150,000 to 155,000 member households each issue.

• 150,000 members
• 375,000 readership
• Members spend an average of 1 hour eight minutes reading each issue of Bugle. 29% of them spend more than two hours.

Bugle readers and Elk Foundation members are affluent outdoorsmen
with a passion for the outdoors.

• 97% male
• 80% own their own homes
• 42% own 3 or more acres of land
• 14% own 50 or more acres of land
• 54% attended/graduated college
• 53% are ages 35 to 54
• Average household income: $92,000
  • 68% have household incomes over $50,000
  • 21% have household incomes over $100,000
  • 9% have household incomes over $150,000
• 81% married
• 21.2 average days hunting per year
• 25.4 average days fishing per year