Digital Ad Specifications for Prevention (effective 9/28/06)
Material Requirements. All material should be sent on disk in one of the following digital formats and be accompanied by a SWOP standard proof (e-mailing materials is not acceptable).
Digital File Formats. Accepted File Formats: PDF/X-1a:2001
General File Requirements. File to contain only 1 page or 1 spread. The page size must be consistent from page to page. Pages must be created to include bleed when required. All required trapping should be done prior to creating the file. Include quality control patch (color bars) within maximum dimension of ad file. All marks (trim, bleed, center) should be included in all colors.
PDF/X-1a:2001 File Requirements. File must be PDF/X-1a:2001 compliant. Scanned images must be high resolution (300 dpi), CMYK (no spot colors, RGB, LAB, or ICC color profiles), and saved in TIFF or EPS format. All fonts must be included and be Type 1 or 3 (no TrueType).
Digital File Naming. The job number and/or advertiser name should be used to name the file. Do not use the magazine title as the file name. File name(s) must be less than 23 characters.
Digital File Media. Files must be supplied on industry standard digital media, such as DVD or CD-ROM. Each disk should be clearly labeled with customer name, project name, and date, and must have a printed directory of its contents.
Hard Copy Proofs. All proofs must be an offset press proof made to SWOP specifications, or an off-press proof made according to the manufacturer's SWOP Application Data Sheet using a SWOP Certified Proofing System.
- All proofs must contain a color control bar in order to be considered an acceptable SWOP proof and be clearly marked with available job information and proofing system identification.
- All color proofs should be in exact register.
- All proofs must be at 100% of final size.
The publisher cannot be held responsible for the reproduction quality if the proofing requirements are not met or if materials are submitted past closing date. If the supplied proof is not SWOP compliant and/or is unacceptable for press-side color guidance the customer will be notified and a new proof will be requested.
Production Costs. The 15% commission will be forfeited if we produce your ad or re-create your digital file to meet press compliance.
Advertising Materials Shipping :
All materials should be clearly marked with Prevention Magazine and the issue
date on the mailing label.
Prevention,
Prevention SIP, Prevention Bookazine
Attn: Vicki Feulner, ISR
Quad Graphics
56 Duplainville Road
Saratoga Springs, NY 12866
P 518-581-4376
Advertising materials contact:
Charlie Luecke,
Advertising Prod Specialist
Prevention Magazine, Prevention Specials
Prevention Bookazine
P 610-967-8573 F 610-967-9122
Email: charlie.luecke@rodale.com
Magazine Print Production Department
400 South 10th Street
Emmaus, PA 18098
