DEMOGRAPHIC SUMMARY FOR THE ROTARIAN
The table below is partial data from the Demographic Summary of The Rotarian. The complete Demographic Summary is available for download as a PDF file.
What is the MRI Index?
The MRI Index provides comparative
data, where available, between
this subscriber study and the MRI Study
of U.S. Adults. When results are equal,
the index is 100. An index of 507,
for example in the area of Post-Graduate
study with degree, shows a response
(40.6%) of 5.07 times greater than the
National average (8.0%). Complete data
tables from 2003 MRI Subscriber Study are
available upon request.
| Average number of 4 issues of The Rotarian read | |||
| Regular reader (3-4 out of 4 issues) | 66.6% | ||
| 4 out of 4 issues | 50.4% | ||
| 3 out of 4 issues | 16.2% | ||
| 2 out of 4 issues | 12.9% | ||
| Mean | 2.9 issues | ||
| Reader involvement (Actions taken in the last 12 months as a result of reading The Rotarian) |
|||
| Shared article or referred someone to it | 38.7% | ||
| Used articles for club/service ideas | 19.9% | ||
| Used advertising for travel planning | 7.6% | ||
| Length of time been member of a Rotary club | |||
| Median (in years) | 12.1 | ||
| Mean (in years) | 15.0 | ||
| Gender | Respondents | MRI Index | |
| Male | 82.2% | 172 | |
| Female | 17.8% | n/a | |
| Age | Respondents | MRI Index | |
| Median | 58.9 | 136 | |
| Mean | 57.7 | 128 | |
| Net worth | |||
| Median (In Thousands) | $ 636.5 | ||
| Mean (In Thousands) | $ 947.9 | ||
| Educational level completed | Respondents | MRI Index | |
| Any college | 95.1% | 188 | |
| Graduated college or more | 78.6% | 334 | |
| Post-graduate study with degree | 40.6% | 507 | |
| Doctoral degree | 9.0% | n/a | |
| Masters degree | 19.8% | n/a | |
| Other professional degree (M.D., L.L.B., etc.) | 11.8% | n/a | |
| Post-graduate study without degree | 12.6% | n/a | |
| Graduated from 4-year college | 25.3% | n/a | |
| Attended college, did not graduate | 16.5% | 61 | |
| Graduated high school or equivalent (E.G., G.E.D.) | 4.8 % | 15 | |
| Household Income | Respondents | MRI Index | |
| Under $30,000 | 1.8% | 14 | |
| $30,000 – $50,000 | 6.8% | 63 | |
| $50,000 – $59,999 | 4.7% | 51 | |
| $60,000 – $74,999 | 11.3% | 98 | |
| $75,000 – $99,999 | 16.3% | 130 | |
| $100,000 – $149,999 | 23.1% | 222 | |
| $150,000 –$199,999 | 12.3% | 351 | |
| $200,000 or more | 13.2% | 550 | |
| Median (in thousands) | $108.3 | 219 | |
| Mean (in thousands) | $134.9 | 222 | |
| Net Worth | |||
| Under $200,000 | 11.4% | ||
| $200,000 - $299,999 | 10.8% | ||
| $300,000 - $399,999 | 10% | ||
| $400,000 - $499,999 | 8.5% | ||
| $500,000 - $749,999 | 16.8% | ||
| $750,000 - $999,999 | 10.5% | ||
| $1,000,000 – 1,999,999 | 20.2% | ||
| $2,000,000 – more | 11.6% | ||
| Median net worth (in thousands) | $636.5 | ||
| Mean net worth (in thousands) | $947.9 | ||
