DIGITAL FILES

SHOT BUSINESS utilizes a digital workflow. It is required that all ad materials be submitted in a digital format. Supplied materials that do not comply with the following specifications will be rejected, or corrected and the advertiser billed for the required production. PDF/X1a is the required file format. No application files or film will be accepted. All digital data must conform to SWOP specifications.

AD SIZES

All ads must be created to the exact size specifications on the rate card or will incur charges for re-sizing. All ad files must be supplied with trim and bleed marks. No live copy within 1/4" of gutter or trim on full or spread ads.

REQUIRED FORMAT

PDF/X1a is the required file format for all ad submissions. When preparing PDF/X1a files, careful attention must be paid to ensure that they are properly created and will produce correctly. Please see www.adobe.com/products/acrobat/pdfs/pdfx.pdf for guidelines and instructions. We do not accept application files.

PROOFS

Advertisers must submit a contract-level digital proof at 100% that conforms to SWOP standards (including a color bar) for all ads. To obtain information on acceptable proofs visit the SWOP web site at www.swop.org. Client supplied contract proofs are required in order to guarantee color. Ads without color proofs will be accepted with the understanding that the publisher cannot be held responsible for color reproduction. If a contract proof in not supplied, we will generate an Epson proof at a charge of $42 per page.

TYPE REPRODUCTION

Fine lettering (thin lines, serifs) should be restricted to one (1) color. Reverse type: dominant color should be used for shape of subordinate colors spread slightly to reduce register problems.

MEDIA

CD-ROM, DVD

ELECTRONIC TRANSMISSIONS

If you choose to send your ad files electronically, please contact your Ad Production contact for Bonnier's FTP login information.

SHIPPING INSTRUCTIONS

When shipping ad materials make sure to identify the magazine and issue in which the ad is scheduled to run.

SEND ALL ADVERTISING MATERIALS TO:

Attn: Prepress Ad Production
Special Instructions: SHOT BUSINESS/Issue date
Bonnier Corporation
460 N. Orlando Ave, Suite 200
Winter Park, FL 32789
1-407-571-4711