GUIDELINES FOR SUPPLIED INSERTS
FOR NATIONAL GEOGRAPHIC TRAVELER
Pre-printed inserts are subject to publisher’s approval of copy, paper, and manufacturing quality. A sample or mockup will be required for approval. Inserts are required to contain an “Advertisement” header on each page unless permission to omit is granted by National Geographic.
Undersize Inserts:
Submit five copies of the proposed insert to the Production Department for approval. An additional supply of 2,000 may be required for bindery testing prior to final approval. Minimum width of all inserts is 5". A blueline must be submitted to the Production Department for approval before inserts are printed.
Full Page Inserts:
Submit five copies of the proposed insert to the Production Department for approval. If actual insert is not available, submit information on printer contact, paper manufacturer, and supply a mechanical dummy on the paper proposed for the insert. A blueline must be submitted to the Production Department before the inserts are printed. National Geographic Traveler will provide specifications for paper size, print order, quality, packing and shipping, and if requested, give technical assistance and coordination.
Specifications for Supplied Inserts
Paper: A paper sample must be forwarded to the Production office for approval. Traveler is printed on 45# stock. Management must approve all other weight paper. Single sheet inserts are not acceptable on less than 70# stock. In order to comply with USPS regulations, BRM cards that exceed a measurement of 4-1/4" x 6" must print on 9 point stock (.009 inch thick); 7 pt. is still the minimum acceptable stock for cards up to this size.Sizes for a full page ad insert:
- Delivered size: 8 1/4" x 10 3/4 ". Must be printed on pinless press. 11" inserts will incur an off-line trim fee.
- Back trim: 1/8"
- Face trim: 1/8"
- Head trim: 1/8"
- Foot trim: 1/8" (magazine jogs to the foot)
- Final size after all trims: 8" x 10 1/2". The magazine is perfect bound.
Print order: To be estimated by Traveler at time of request and confirmed by client immediately prior to going to press.
Quality: Equal to that of advertising currently appearing in Traveler. A sample magazine will be furnished upon request. Signatures should be pulled off a running press every 20,000 impressions and delivered to the Production Department for approval prior to final acceptance. These samples will be inspected and rated for color, register, smoothness, and other defects. (See the following chart.)
Insert quality specifications:
| ACCEPTABLE | MARGINAL | UNACCEPTABLE | |
| Register (Row
Deviation) Red, blue, key |
0 - 1/2 | 1/2 - 1 | Over 1 |
| Yellow | 0 - 1 | 1 - 1 1/2 | Over 1 1/2 |
| Smoothness (Broken, rough, or skipped dots) |
Visible at 35" or less. | ||
| *Other Defects |
If observed on three consecutive samples. |
|
|
Shipping address:
For mockup, paper sample, blueline prior to printing inserts, and samples pulled from press run:
Callie Norton
National Geographic Traveler
Advertising Department
1145 17th Street, NW
Washington, D.C. 20036
Phone (202) 775-6170
Fax (202) 828-5658
