DIGITAL ADVERTISING SPECIFICATIONS
FOR NATIONAL GEOGRAPHIC TRAVELER

Media

High-End Formatted Options

• Scitex RMX and UFS Optical
• ISO9660 CD-ROM

Mac/PC Formatted Options

• CD-ROM

Data Formats: NG Traveler no longer accepts native desktop file formats.

Desktop File Formats:

• PDF/X-1a. For instruction on how to create a file compatible with your version of Acrobat, please visit this web site: http://www.quadarm.com/publisher_sites/traveler/ps.asp

High End File Format Options

• TIFF/IT-P1 (FP, CT, LW). You may send an HC file instead of a LW file, but not both.
• Scitex: Native (CT, LW, and FLYT), Handshake (CT and LW)
  • Resolution:
    • Require LW files at 72 resolution (dots per mm)
    • Require CT files at 12 resolution (dots per mm)
    • Offset: 0.0 offset preferred

NG Traveler no longer accepts native desktop file formats.

Media Labeling Requirements:

• Agency and Contact Name
• Phone Number
• Ad Number/Name and list of Contents
• Vendor Contact
• Return Address (for return of material)
  

MISCELLANEOUS INSTRUCTIONS/STANDARDS

Desktop Instructions:

• Build pages to trim size and extend bleed beyond page edge.
• Use stylized fonts and do not apply style attributes to basic fonts.
• All elements must be at 100% size.
• Avoid rotation and cropping of images in layout program.
• Include all fonts, images/scans, and logos/artwork.
• Resolution: Continuous tone rastered images should be at 2x the line screen or greater. (300 or greater is hi-res for 133-line screen.) Bitmap files should be at 1000 DPI or higher.
• Do not nest EPS files in other EPS files.
• All images/scans must be in CMYK mode for 4C ads.
• All images/scans must be in Grayscale mode for B&W ads.
• Font information should include manufacturer, font name, and version.
• Four-color solids should not exceed SWOP density of 300%.

Additional Instructions:

• Supply one composite LW and CT per ad.
• Ad image area should be no more than trim plus bleed.
• Black text should be merged with the LW file.
• Use 150 line screen on all files.

PROOFS

Content and Position Proofs:

• Supply 2 hard copy contract-quality proofs matching each digital file sent with media.
• Proofs must be provided at 100% size.

Color Calibration:

• SWOP Standards. Please visit http://www.swop.org/certification/certmfg.asp for a complete, up-to-date listing of SWOP approved color proofs.
• Use SWOP calibration control guide.
• Proofs should contain a full color bar (like the GATF or Brunner strips) with dot gain, solids, overprints, and tints.
• The solid color patches should be within +/- .05 of a current SWOP standard reference.

Please note: National Geographic Traveler is printed computer-to-plate.