AD MATERIALS FOR YOGA JOURNAL

Publication Trim Size 8" x 10-1/2" perfect bound

Bleed (Full Page Ads Only) Artwork to extend 1/8" beyond trim on 4 sides for covers and full page ads only.

Safety Area For covers and full page ads only–All type and images (unless they bleed off the page) should be at least 3/8" inside trim.

Borders We reserve the right to re-border or resize ads that don’t conform to our guidelines.

Bind-In-Card (preprinted) Must be accompanied by a full page ad. Contact the production department for specifications.

Shipping Instructions Enclose a completed Ad Submission Form, a copy of your insertion order, and your advertising materials and send to:

Yoga Journal
Attn: Production Department
475 Sansome Street Suite 850
San Francisco, CA. 94111

For technical assistance contact: Yoga Journal Production Department (415) 591-0555

Preparing Digital Files Ads may be submitted on 100MB Zip Disks or CD-ROM. Please do not send compressed files. We do not accept any ads via email.

Proofs COLOR ADS: All color ads must include an actual size professional digital color proof of your ad file. If you make any changes to your ad after pulling a color proof, submit the new ad with a new proof pulled from that file. Color proofs are accepted in the following formats: Kodak Approvals, Imation matchprints, Creo Scitex , Fuji Proof, or Iris. Use SWOP Calibration control guide. Proofs should contain a full color bar (like the GATF or Brunner Strips) with dot gain, solids, overprints, and tints. Set crop marks and color bar at least 1/2 inch from trim. Total area density should not exceed SWOP standard of 300%. CMYK only; no spot colors allowed.

NOTE: ADVERTISERS WILL BE BILLED $125 IF COLOR PROOF IS NOT PROVIDED.
BLACK & WHITE ADS: All black & white digital ads must be accompanied by an actual size laser proof.

Advertisers Please Note YOGA JOURNAL IS NOT RESPONSIBLE FOR COLOR, TEXT REFLOW AND/ OR OTHER VARIATIONS IN ADS SUBMITTED WITHOUT AN APPROPRIATE PROOF. UPON SUBMISSION ALL PROOFS BECOME THE PROPERTY OF YOGA JOURNAL.

Files not conforming to our specs (i.e., incorrect ad size, missing or stylized fonts, colors or images not set to CMYK) will incur fix-file charges at the prevailing production rate.

Fix File Charges
Minimum charge for run-of-book ads	$90
Digital Color Proof if not submitted	$125
Hourly rate for production	$90