PRE-PRINTED INSERT GUIDELINES FOR YOGA JOURNAL

PRE-PRINTED INSERTS are subject to publisher’s approval of copy, paper, and manufacturing quality. A sample or mockup will be required for approval. Print Order: to be estimated by Yoga Journal at time of request and confirmed by advertisers immediately prior to going to press.

PAPER: A paper sample must be forwarded to the Production Department for approval. Single sheet inserts are not acceptable on less than 70# stock. In order to comply with USPS regulations, BRC that exceed a measurement of 4.25" x 6" must print on 9 point stock (.009 inch thick); 7 pt. is still the minimum acceptable stock for cards up to this size.

UNDERSIZE INSERTS: Submit two copies of the proposed insert to the Production Department for approval. Minimum width is 5". A blueline must be submitted to the Production Department for approval before inserts are printed.

FULL PAGE INSERTS: Submit two copies of the proposed insert to the Production Department for approval. If actual insert is not available, submit information on printer contact, paper manufacturer, and supply a mechanical dummy on the paper proposed for the insert. A blueline must be submitted to the
Production Department before the inserts are printed. Yoga Journal will provide specifications for paper size, print order, quality, packing and shipping, and if required, give technical assistance.

Issue	Ad Close	Pre Printed Inserts Due to Printer	On Sale Date
Jan/Feb 2006	Mon Oct 24	Mon Nov 21	Tue Jan 03
March 2006	Mon Dec 05	Thurs Jan 12	Tue Feb 21
Apr/May 2006	Mon Feb 06	Thurs Mar 02	Tue Apr 11
June 2006	Mon Mar 27	Thurs Apr 20	Tue May 30
July/Aug 2006	Mon May 15	Thurs Jun 08	Tue Jul 18
Sept/Oct 2006	Fri Jun 30	Thurs Jul 27	Tue Sep 05
Nov/Dec 2006	Mon Aug 21	Thurs Sept 14	Tue Oct 24